When people think of beef they most generally think of a big juicy hamburger full of calories. With all the latest health trends this does not paint the greatest picture for the beef producers. After searching the web this week I found a great website produced by the Cattlemen’s Beef Board and National Cattlemen’s Beef Association that promotes beef. It has a nutritional facts page called, “Beef’ Big 10” vitamins and minerals that beef provides for our bodies.
Additionally, it shows a bunch of different recipes that include beef. They are categorized into dishes for Halloween, tailgating, fall comfort foods, beef for breakfast, salads, quick & easy, grilling, and several others.
My favorite part of the Beef, It’s What’s For Dinner website is the Butcher Counter and the Interactive Meat Case that allows you to choose a section of a grocery store meat case and view helpful beef information and cooking tips. Also, this page shows the different types of beef and gives a brief description of what categorizes them as, grain-finished, grass-finished, naturally raised, or certified organic.
This is such an informational website and a great outlet to send people that aren’t as familiar with the nurtitional facts and cooking beef.
In this day and age social media is not just about keeping in touch with your friends and family like it was designed for. It is a hugely utilized tool for companies to market themselves and the best part is that it is free! Ozarks Farm and Neighbor is a newspaper that reaches about 58,000 readers in the areas of Southwest Missouri, Northwest Arkansas, and Eastern Kansas. Majority of the subscribers are male farmers and ranchers that range from the ages of 35-64. Social media is not exactly something that this demographic is familiar with and they are not too willing to learn. This was one of the key components that were holding OFN back from diving social media. They decided to start using Facebook and Twitter to reach their younger audience. Additionally, since the paper releases every three weeks it allows them get more news out to their readers. Ozark Farm and Neighbor is hoping to attract more reader by posting segments of their articles online and directing readers to the paper for the rest of the story. Using social media also allows them to perform shout outs to their sponsors and supporters. Ozark Farm and Neighbor is a great paper and very resourceful. To keep up with their biggest competitors they are taking the right steps towards joining social media.
I have always been on the quiet side and keep my thoughts to myself. It does keep me out of hot water on touchy subjects but then again it is not always a good thing. In my consumer market behavior class one person brings a current event into class every week and presents on it. Last week a girl happened to be presenting on the video, “The Scarecrow” that Chipotle made. I sat in my chair and listened to my classmates comment on how great it is and how they would go eat there. There were comments like, “that was brilliant” and “they are going to generate a lot of business from this.” There were so many things that I wanted to say but didn’t know how I could present the lies that this video was telling. I kept saying to myself to just let it go because they wouldn’t understand what I was even talking about anyway with the fact that it is illegal to even give poultry hormones and that some cows have better lives than some people. As I left class I almost felt guilty that I didn’t stand up and “agvocate”. The next night I was in my PR in Ag class and sure enough the video was brought up again and we talked about how bad it was making agriculture look. My teacher said that we are all agriculturists no matter what our major and they we should speak up. From then on I made a promise to myself that if I felt like something was being portrayed wrong in agriculture then I would say something even if it was small it could make someone see it in a different way. Here is a quick video that a classmate and I did that makes consumers aware of the lies that, “The Scarecrow” is telling.
I will never forget the morning in February of 2012 that my parents and I went out to wean some of my calves and to find that they had been stolen right off of their mommas. Once we got over the shock of what had happened, we counted 4 calves and 2 bred heifers that had been taken from a field near our home. It was a feeling like no other and I was consumed with many emotions. I felt violated to think that someone could just come on our property and take what was not theirs. I felt angry because I was looking forward to tying up a couple of the heifers and show that season and I felt sad to think where these cattle could be and if we would ever find them.
It was a year and a half in August of 2013 that this tragic event occurred and the month that my dad got a phone call informing him that the police had found several head of cattle and they think some of them maybe ours. When we went to go identify them, they had taken them to a mutual location because the man that had them knew they were stolen and had purchased them anyway. It ended up being the two bred heifers that they had found and we knew in our minds that they couldn’t have gone far because one was a tiger stripe and the other has our brand on her left hip. It was so surreal to see them in that trailer and all of a sudden all of those emotions from the day they had been taken rushed back. I was glad to see them but so upset by their appearance and the life I could only imagine that they had been living. As they stepped out of the trailer, there was a bunch of bread wrappers that fell onto the ground like it was the only thing that they had been fed for the last year and a half.
After getting the cattle home safely, the detective told us that a man named Howard Perryman from our area had been arrested for cattle and equipment theft a couple months prior to finding our cattle and was very likely the man that had stolen them. Additionally, a family friend called me saying that they were going to have a trail to try and lessen the sentence of this man and that they wanted a bunch of people he had stolen from to be in the stands. There was no doubt that I was going to attend and did. It was a scary experience to see such a ruthless man that had hurt me personally and many others that were in the same room. There were even several that I consider extremely brave to go up and testify against Perryman. We will never get back what he took from all of us but we still want justice to be served. The trail is still underway and still on a lot of peoples’ mind. Sadly this is something that is an issue in this present time and not just a thing of the past.
My name is Josie Vaughn and I am 22 years old. I am in my senior year at Missouri State University studying my Bachelor of Science Degree in Agriculture Business. I have grown up on a commercial beef cattle ranch of about 250 head. Seven years ago I started my own registered Brangus herd and would show some of the females when I was younger, additionally the herd keeps growing and I have been marketing to the production ranchers with my bulls. My family owns and operates a dump truck and dirt works company for the past 50 years. I have worked in the office for seven years and still work part-time while going to school. I enjoy cooking, fishing, and spending time with family, friends, and all of my animals. Most of my experiences and growing up with an agriculture background has been good but there have been some bad. This is what I plan to blog about and share some of my journeys.