Dairy Carrie

Carrie Mess, aka “Dairy Carrie” is a Wisconsin dairy farmer that is in her second year of blogging. She lives on a 300 acre farm and runs 100 head of cattle with her husband. She is the first to tell you that she hasn’t always been heavily educated on the dairy industry, but she was determined to be. She would use social media, such as Twitter to ask questions and learn about farming. She then decided that she wanted to help educate people on what is going on in the dairy industry and why they do some of the things that they do. Her first project was a hay drive that was generated by social media. She ended up gathering 7 semi truck loads of hay to send south during the terrible drought. Carrie also blogged about Panera’s antibiotic free chicken and how it made famers look lazy. By bringing this to Paneras attention, they took the ad down and wrote an apology because it was not their intention at all. Additionally, she blogged about the atlas blizzard in South Dakota and how the ranchers did all they could with it being so unexpected. It was picked up by the UK Newspaper and distributed to the mass. If she hadn’t of voiced her option and told her story then many would have only read false assumptions. Dairy Carrie’s intention is to let her stories help people to learn more about the industry. She points out that many people simply don’t know any better and are not educated on the subject, so that opens the door to help inform them. Also, she uses comments to get additional information out there and maybe change peoples’ minds if they have negative perceptions about her blog topics. Carrie is not afraid to be personal and share her life and day to day adventures of being a dairy farmer. She also thinks that it is important to be transparent and have nothing to hide from her followers. Furthermore, being over polished would seem fake and the followers would disregard what she has to say. Carrie is an inspiration to the agriculture world and lets us new bloggers think about the best way we can reach followers and tell our story.



Beef, It’s What’s For Dinner

When people think of beef they most generally think of a big juicy hamburger full of calories. With all the latest health trends this does not paint the greatest picture for the beef producers. After searching the web this week I found a great website produced by the Cattlemen’s Beef Board and National Cattlemen’s Beef Association that promotes beef. It has a nutritional facts page called, “Beef’ Big 10” vitamins and minerals that beef provides for our bodies.
Additionally, it shows a bunch of different recipes that include beef. They are categorized into dishes for Halloween, tailgating, fall comfort foods, beef for breakfast, salads, quick & easy, grilling, and several others.
My favorite part of the Beef, It’s What’s For Dinner website is the Butcher Counter and the Interactive Meat Case that allows you to choose a section of a grocery store meat case and view helpful beef information and cooking tips. Also, this page shows the different types of beef and gives a brief description of what categorizes them as, grain-finished, grass-finished, naturally raised, or certified organic.
This is such an informational website and a great outlet to send people that aren’t as familiar with the nurtitional facts and cooking beef.


I have always been on the quiet side and keep my thoughts to myself. It does keep me out of hot water on touchy subjects but then again it is not always a good thing. In my consumer market behavior class one person brings a current event into class every week and presents on it. Last week a girl happened to be presenting on the video, “The Scarecrow” that Chipotle made. I sat in my chair and listened to my classmates comment on how great it is and how they would go eat there. There were comments like, “that was brilliant” and “they are going to generate a lot of business from this.” There were so many things that I wanted to say but didn’t know how I could present the lies that this video was telling. I kept saying to myself to just let it go because they wouldn’t understand what I was even talking about anyway with the fact that it is illegal to even give poultry hormones and that some cows have better lives than some people. As I left class I almost felt guilty that I didn’t stand up and “agvocate”. The next night I was in my PR in Ag class and sure enough the video was brought up again and we talked about how bad it was making agriculture look. My teacher said that we are all agriculturists no matter what our major and they we should speak up. From then on I made a promise to myself that if I felt like something was being portrayed wrong in agriculture then I would say something even if it was small it could make someone see it in a different way. Here is a quick video that a classmate and I did that makes consumers aware of the lies that, “The Scarecrow” is telling.